Results of meeting and diligence..
*Web site, I looked at Jim's, Rusty's and they are great but they are needed and great for their type of business, people going to a paint company really would not want the pizazz, as if you look at PPG, BASF and Dupont, their sites seem way more tame then SPI'S.
We are going to fine tune the site, we are compiling a list of changes to do, to make it easier to navigate and other corrections that are badly needed.
* Labels, we have been dressing up the labels as we reorder over the last two years, however I did just have the MS clear redone, today and should have new labels in the next 30 days, dressing up that label and adding the new slower activator.
Now we are at a disadvantage here as we try to color coordinate, each label to eliminate user error and there are only so many colors you can use, also in my opinion and it has always been this way, I think the colors tend to cheapen the line but I field the calls enough to know, mistakes are still made, using the wrong activator or polar accelerator in place of an activator to know, I want the different colors.
Now if you look at Dupont and PPG labels they use a plain blunt style of one to fit all, I think we are way ahead of them as far as label appeal, even with the old UTECH style label like the MS that was being used.
*Tech sheets.
Catalogs are going to print again in next week, so to late for this 5000 but we are going to do all our tech sheets in a different format and then hire a professional writer to rewrite. This is badly needed.
Thank you for all the good advice and sometimes you just get so wrapped up in what you are doing, that it is good to get an unbiased opinion.