Crash, the only exception I take to what you posted, is there are VERY FEW small companies in this market, a lot of what you see is same stuff, different day with a label slapped on the can, with there name on it.
A standing joke for years has been at every annual NACE show there would be 5-10 new companies there, none of them made their own stuff and all was the same crap in a different label, made by one of the two companies that do private label.
They were gone by the next year and 5-10 more would be up in running.
A few notes, that I have seen posted, just for your info is Major paint companies, don't Private label.
I remember in the same post, the guy referred to something like SPI not big like 5 star to make their own stuff. DUH, 5 start is a marketing company owned by a warehouse group and makes nothing.
Also all paint companies make their own resins and ISO's, no way in H can they do that, the estimated coast of a reactor plant to produce ISO'S, now would be close to a billion dollars and the only new one being built is by Evonic in china to be completed in 2013-14.
Now with that said, BASF did buy the Huntsman group a few years back and Huntsman makes some resins and ISO, Huntsman was the brains behind the Linux, Rhino type bed liners and makes those resins and the ISO'S for those products.
This is why, I refuse to reply to any posts like this, as they don't know and its is a waste of time.