This was planed long ago, that is why Valspar bought matrix and Prospray, so they could sell to S+ W, because Valspar them selves only had Debeers (R+D was not allowed to change when bought, smart) with anything of quality left in the lines but S & W wanted more.
If you can't grow, buy companies and that is what all the big boys are trying to do now with a vengeance.
I love it, this will be good for us as the market is getting very refined, companies selling private label garbage and as this shakes out "major's lower grade production paint" and then a few high quality ones.
Oh by the way S+W has plenty of money from industrial and house paint divisions, that is where they are big.
This really excites me!